LEGO Bluey Sets Announced: Release Date, Details, and What Fans Can Expect in 2025

LEGO has announced an exciting collaboration with BBC Studios to bring the beloved Australian children's series "Bluey" into the LEGO universe. In 2025, six new LEGO Bluey sets will be released, spanning the LEGO 4+ and LEGO DUPLO® product lines, designed to captivate young builders and their families.

While specific details about the sets are under wraps until their spring reveal, LEGO has teased the collaboration with images and videos featuring the iconic silhouettes and colors of Bluey and her sister Bingo.

This partnership aims to inspire imaginative roleplay and creativity, allowing fans to recreate their favorite scenes from the show. Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group, expressed enthusiasm for the collaboration, highlighting the shared emphasis on play between LEGO and the Bluey brand.

Bluey has garnered international acclaim, becoming the most-watched series globally on Disney+ in 2024 and holding top spots on various networks, including ABC Australia and CBeebies in the UK.

Fans can look forward to the official unveiling of the LEGO Bluey sets this spring, with availability expected later in the year. This collaboration marks a significant milestone in Bluey's expanding presence in pop culture, joining existing merchandise and an upcoming movie slated for 2027.

Stay tuned for more updates on this exciting partnership, and prepare to bring the adventures of Bluey and her family into your home with LEGO's creative and engaging sets.